Amplify Black Voices was a brand i created in June 2020 as my form of response to the systemic and omnipresent racial injustice that is faced worldwide.
I wanted to create and run a brand that not only educates on these injustices but also celebrates the black community through clothing and accessories.
These we sold and the profits were donated to charities that advocate for minorities such as the Stephen Lawrence Charitable Trust and others.
I WORKED ON THIS BRAND OVER THE COURSE OF TWO YEARS.
Logo Design
The aim here was to be impactful and easily identifiable in a market of saturation, but also lend itself well to product and media
Web Design
Once I had a logo,
I needed somewhere to put it…the site needed to be intuitive, sleek and inviting
Product and
E - commerce
Concepts and designs for ABV were born out of a desire to make us all feel heard clearly and without fear.
ABV is a brand not afraid to be itself, and the bold designs were made to be conversation starters and push the dialogue forward.
Social Media
So at this point, we’ve got our why, our how and our what, but now it’s who - How do we get the message to spread to others and make people take notice of ABV?
What did all of this accomplish?
